BIDWIN Case

Bidewen electric vehicle is a brand of Shandong bidewen Power Technology Co., Ltd. After more than ten years of brand building, Biden has successfully completed the brand strategy transformation from "no matter how far you go, but also close to home" to "only taking the happy route" to "the new direction of quality life". More than 80 self-developed products are put into the market every year to meet the daily needs of consumers. There are more than 3000 terminal 5C product experience centers In terms of brand communication, through the high-density and accurate communication of CCTV and the nine satellite TV stations, and at the same time, create a new mode of brand marketing implanted in the innovation of communication mode. By the end of 2013, the brand value was 6.8 billion yuan certified by international authorities.